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The Original Notabag

Notabag is a brilliant combination of a lightweight and easy-to-carry tote bag and a handy backpack. In one move, turn the bag into a sleek lines backpack (45 cm x 65 cm) !

Notabag features a convenient interior pocket, ideal for storing your purse or your keys. When you do not use the bag, fold it into this pocket to turn the bag into a hand-sized pouch (13 x 15,5 cm).

Reusable, Notabag is a smart, eco-friendly alternative.

Made with a mix of cotton and rip-stop nylon, it is water-resistant and machine-washable.

Discover the different colorings: black, blue, grey, and grey and black.

  • 27 Essentials
  • onepercentforplanet

Picked at...


Notabag is a German brand founded by Adnan Alicusic. He creates quality products that simplify daily life while increasing your positive impact on the environment.

Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike! From there came an idea and the design that eventually became the original tote bag-backpack hybrid.

Ranked among the best products in the German and international design landscape, Notabag combines aesthetic, practical, and eco-conscious design with high quality, long-lasting materials.

The brand collaborates exclusively with small factories where good working conditions are implemented, and with the aim to address one of the biggest issues of today, the pollution of our planet’s waters, it dedicates a part of its revenues to Pristine Earth Collective, a South African NGO and catalyst for the new plastics economy.

At 27, we are driven by the idea that functional products improve our lives. We believe in the beauty of simplicity and the power of intuitive design. That is why we decided to include Notabag in our selection.


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