Vegan Wake Up Curl Day 2

At 27 Lisboa, we are thrilled to introduce Cut By Fred, a remarkable brand that embodies our core values of sustainability, quality and innovation.

Cut By Fred, created by the talented Parisian hairdresser Fred Birault, is a vegan and natural brand that has revolutionized the world of hair care. With over a decade of expertise in the industry, Fred’s journey led him to question the ingredients and practices prevalent in the field. Fueled by a desire to make a positive change, he embarked on a mission to develop a line of products that would nurture hair while respecting the environment.

What makes Cut By Fred truly exceptional is their unwavering commitment to sustainability. By opting for recyclable or plant-based materials for packaging, they are actively reducing waste and minimizing their carbon footprint. Their innovative use of materials like sugarcane plastic and glass showcases a dedication to pushing boundaries and exploring eco-friendly alternatives.

Each formulation is cruelty-free, made in France, and enriched with a maximum of natural ingredients. From shampoos and conditioners to hydrating masks, scalp brushes, styling mists, serums, and scrubs, their comprehensive range offers something for everyone.

You can rediscover the joy of caring for your hair, all while knowing that you’re making a responsible choice.

27 Lisboa is exclusively the only seller in Portugal with Cut By Fred.