10 Minute Aroma
Hibi means ‘day to day’, or daily, in Japanese and their mission was to create a new product from two Japanese crafts.
The brand’s starting point was to create an incense that could be lit in the same way we strike a match, since the Japanese incenses are generally more fragile. The creation process, which joined the incense of Awaji Island and the matches of Harima, lasted 3 years. In 2015 they finally created a solid and aromatic product full of strength and fragrance.
Every stick will burn for about 10 minutes, but the aroma will linger. A beautiful reminder on how to keep Japanese craftsmanship alive, as well as giving you pleasure every day. Their collection has a scent for every occasion and mood!